Release Date
Geography
Language of Resource
Full Text Available
Open Access / OK to Reproduce
Peer Reviewed
Objective
This report maps out the strategies and practices that lie behind today’s most successful advocacy campaigns both in Canada and abroad. In the process, we hope to demonstrate how and why they succeed in creating lasting change on the issues they address while so many others fail. Our goal is to transmit a model that can be learned and replicated by other campaigners.
Findings/Key points
This report details 4 principles of directed-network campaigning: (1) opening to grassroots power; (2) cross-movement network hubs; (3) frame a compelling cause, and (4) run with focus and discipline.
Design/methods
The data that formed the basis for the report was gathered through research that was in-depth and in many cases first person and hands-on. The current study sample is composed of 54 campaigns (46 U.S. and eight Canadian) that were examined over several years. Of these, the authors participated in frontline campaign work on 17 cases. They interviewed campaign directors in 18 cases, and performed detailed literature reviews for the remaining samples.
