Original research
by
Bonnevie, Erika et al
Release Date
2022
Geography
USA
Language of Resource
English
Full Text Available
No
Open Access / OK to Reproduce
No
Peer Reviewed
Yes
Objective
This study reports on the creation and implementation of Life Unites Us, a digital media campaign which uses a collective impact framework to address OUD stigma reduction across Pennsylvania.
Findings/Key points
The positive process metrics from the first 6 months suggest that this model may be an important addition to research on approaches to reduce OUD stigma.
Design/methods
Digital metrics and other reach measures
Keywords
About PWUD
Stigma
Digital health
